Effective use of social network
At a time when social networks are playing an increasingly important role in the private and professional life, we must be attentive to the influence of our digital image on our career and our job search.
One amongst two employers, conduct research on social networks before offering a candidate. These "searches" could even influence their desire to welcome a candidate - or not - for an interview.
How can you use the full potential of social networks to change your career without your presence on the internet having a negative impact on your job search?
Twitter
With the exception of marketing and communication professionals, Twitter seems more appropriate for personal use.
Employers looking for marketing or communications personnel can expect to find candidates who are extensively active on Twitter. Engaging in discussions about your area of expertise, on the internet, is a great way to show your command of social networks as well as a skill relevant to the role you are looking for.
If you work in an industry where your presence on Twitter is an important argument, you can choose to hide the users you follow or follow people by creating private lists. This will allow employers to access your news feed without being able to see your connections.
If you're using Twitter in a personal setting, then protecting your account seems necessary. Use privacy settings to protect and hide certain personal data, including your tweets, the users you follow and those who follow you.
Even if your Twitter account is protected, employers will still be able to access the information in your biography. In this insert/ delete any information you would not want an employer to learn.
Following these simple tips can reduce your chances of making a bad first impression before you even get an interview.
Facebook
70% of employers consider that Facebook should be used exclusively for personal purposes and is not a network adapted for professional interactions.
Making your profile inaccessible to anyone outside of your circle of friends is a wise precaution. Here are some steps to
follow to make sure your Facebook account is private:
*Update your privacy settings regularly
*Delete your Facebook page from Google searches
*Check what's visible on your page
*Make sure your wall, publications, and photos are invisible to the public
If, however, you decide to keep your Facebook account public, pay attention to your posts because everything could be seen and read by a potential employer.
After getting a job, it's important not to use Facebook to express displeasure about the company. If you encounter a problem, talk to your manager to solve it.
LinkedIn
LinkedIn has established itself as the leader of a professional network. It has, by default, become the platform where professionals network, develop partnerships and exchange information about their domain. This is also a platform where they can build a digital reputation.
Most employers will visit your LinkedIn profile to get an overview of your journey before deciding whether or not to interview you. It is important to ensure that your profile is up to date, at least for your academic and professional background.
Your profile should highlight your most valuable skills and experiences, those that will catch the attention of an employer and differentiate you from other candidates.
LinkedIn is also a major platform for exchanging information and the latest trends with professionals in your sector. By joining communities, you show that you are at the forefront of your field. The recommendations of your former employers and colleagues give weight to your profile and are very popular. A good recommendation can be an accelerator for an interview as it will give employers the first glimpse of your strengths.
Majority of employers consult LinkedIn profiles of potential candidates. It is therefore important to exploit the full potential of this incredible platform to bring out the best of yourself and stand out from the crowd.